VIRTUE Un-Frizz Cream

93% of women said their hair was smoother and healthier91% said their hair felt more moisturized85% said their curls stayed intact and frizz freeVirtue(R) Un-Frizz Cream is a leave-in treatment cream that instantly transforms hair’s texture. It works to condition and smooth hair, wet or dry, eliminating frizz and locking out humidity to keep it sleek all day. Our patented Alpha Keratin 60ku(R) protein binds directly to the hair, filling and smoothing cracks and crevices along the cuticle, no chemical treatments or heavy waxes needed. It adjusts to the unique needs of any hair type—straight hair becomes sleeker, wavy hair grows smoother, curls gain definition, and frizz is tamed across the board. The World Didn't Need Another Hair Care Company, So We Created A Biotech Company To Repair Hair After decades in the beauty industry, we didn’t think there was anything that could surprise us. Then we discovered Alpha Keratin 60ku(R), a protein so transformative, we knew we couldn’t keep it to ourselves. Alpha Keratin 60ku(R) was discovered by Dr. Luke Burnett, a retired US Army Colonel working in regenerative medicine, found a way to create a keratin protein that is almost identical to the keratin in our own hair, skin, and nails - so much so that our bodies welcome it as our own. It’s the first time human keratin has ever been used in hair care. Alpha Keratin 60ku(R) binds directly to areas of damage and fills them in, revealing hair that’s shinier, stronger, and overall more healthy. For the first time, we can actually repair hair—even after the damage is already done. Real People. Real Results. How Alpha Keratin 60ku(R) Affects Hair After 5 Uses: 138% INCREASE IN COLOR VIBRANCY A single hair before and after 5 applications. As the hair is repaired, color is restored and vibrance increases by up to 138%. (source: AMA Labs and MRL) 67% REDUCTION IN FRIZZ Hair in vivo under real world conditions before and after 4 applications. Hair is dramatically smoother, more composed, and 67% less frizzy. (source: AMA Labs and MRL) 95% SPLIT END REPARATION A single split hair before and after 5 applications. The hair is made whole again, achieving a 95% reparation. (source: AMA Labs and MRL) 22% INCREASE IN THICKNESS A single strand, magnified 860x, after 1 application. Moisture levels rise and each hair grows up to 22% thicker. (source: AMA Labs and MRL) Key Ingredients In addition to our proprietary Alpha Keratin 60ku(R), our products are formulated with a curated set of ingredients to give your hair the health-boosting benefits it craves: Pink Pomelo: A nutrient-rich citrus fruit full of vitamin A, C, B1, and zinc to give hair a shot of vitality. Phospholipids: Derived from natural soybeans to help fight frizz and protect against humidity. Gotu Kola: A multitasking Indian herb that promotes strength, smoothness, and luster. Key Claims About Un-Frizz Cream 93% of women said their hair was smoother and healthier. 91% said their hair felt more moisturized. 85% said their curls stayed intact and frizz free. *Consumer Perception Study of 52 women who used Un-Frizz Cream for 1 week. 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Alpha Keratin Repairs Dry, Damaged Hair | Sulfate Free, Paraben Free, Color Safe 4.5 out of 5 stars 478 $80.00 $ 80 . 00 Was: $86.00 $86.00